PPC a big term in the market of digital marketing. People are looking for good PPC experts in the country because it is such a process which helps to grow every business tremendously. If you are owing a website then you must know about PPC and its results. What does PPC mean? The term PPC stands for pay per click. Where the advertisers who will put their add on your website will pay you for every click on their advertisement. How does PPC work? The process of PPC works in such a way that is circular and has no end. But still, the process starts with website analysis which leads to creating an idea for the campaign that will run on your website. After ideation, you must know the campaign objectives which will craft the further path. Once the objectives are found keywords are researched according to the objectives. Which are stuffed on landing pages which is the home page of every website? Then the campaign takes the structure and then the search engine operators develop a